You don’t sell a product of service. You sell a story, a way of connecting with your audience on a deeper level. That’s how successful organizations do marketing.
Are We There Yet? Why Patience is Necessary to Develop Your Digital Footprint
Run the Damn Ball: Why Reactive Decision Making Will Doom Your Business
To Tweet or Not to Tweet: How Organizations Should Manage Social Media
While it’s all well and good for corporate entities to have a “social conscience,” if they alienate their customers and clients (their life blood) they might not be around long enough to be in a position to make any kind of a difference. With that thought in mind, brands have to proceed carefully in today’s highly charged social media world. So how should they do that?
