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To Tweet or Not to Tweet: How Organizations Should Manage Social Media

To Tweet or Not to Tweet: How Organizations Should Manage Social Media

While it’s all well and good for corporate entities to have a “social conscience,” if they alienate their customers and clients (their life blood) they might not be around long enough to be in a position to make any kind of a difference. With that thought in mind, brands have to proceed carefully in today’s highly charged social media world. So how should they do that?

Failure Isn't an Option...It's Reality for Small Businesses

If you’ve been to many motivational business seminars, chances are you’ve seen this seen from Apollo 13. Gene Kranz’s instructions to his crew that “failure is not an option” were entirely appropriate given the life and death consequences they were dealing with. But is that true in business? More importantly, can it and should it be true for business?