Remember Clara Peller? Jim Varney? Or perhaps you’ve heard of OJ Simpson and Jared Fogle. Each of these were the “face” of a brand and succeeded (or failed) because of these key traits.

Expenses are what you spend to survive. Investments are what you spend to grow. Which category does your small business marketing belong in?

Failure to have a web presence is a major reason why half of all small businesses close within five years. Don’t make these marketing mistakes.

I'm doing it, but it's not easy. Let me share the most important things I've learned about starting a successful home business.

Consumers will actually pay good money to avoid having brands intrude on their experiences. Should your brand be sinking money into intrusive ads that don’t deliver and foster that kind of negative interaction with the customer?

Is success for small business owners really a closely-guarded secret? We don't think so. Here are the keys to building a successful small business in today's digital world.

Is social media too time consuming for the small business owner? Does it provide opportunity for sales with real-world ways to measure success? Find out the answers to these and other questions SBOs have about investing in social media marketing.

One of the key elements that allows any organization to maintain success, especially nonprofits, is effective communication. It’s here that the majority of nonprofits fail and a major reason why so many nonprofits struggle to build sustainable missions.

Small business owners who ignore their digital presence do so at their own risk. It’s a commercial form of“whistling past the graveyard” that will eventually lead to a loss of customers and revenue.